A place inside the video
You frame a place and that place opens: a point, a business, a piece of content. The 360 video is the interface, not a clip on a page.
What the person does
They frame a place. From there they open a point, find a local business, enter a piece of content tied to that patch of the map. The footage is how they get there.
What is on the stores
Apps and web platforms. Feasibility was closed before the large commitment: what held, and what did not. Then the apps shipped to the stores and the platforms went into production, with the documentation for whoever takes them over.
The first version
It starts from what has to happen in that place, and from what the version a person uses will cost. Headset, browser or phone are chosen from that trial.